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Custom Signs & Upholstery in Grand Rapids, MI
Founded over 30 years ago, our company has established itself as West Michigan's premier destination for custom signage and upholstery solutions. With a commitment to excellence, we offer comprehensive services spanning design, production, and installation of channel letter signs, LED signage, monument signs, and interior graphics. Our upholstery division caters to automotive, marine, and commercial clients, delivering precision repairs and custom interiors using premium materials. Our team of master electricians ensures seamless lighting integration for both residential and commercial applications. Through decades of experience, we've refined our processes to guarantee budget-friendly, timely delivery without compromising quality.

Our permit acquisition specialists navigate local regulations to ensure compliant installations, while our in-house design team creates visually striking graphics for vehicles, storefronts, and trade shows. Customer satisfaction remains our top priority, evidenced by our 40-year track record of repeat business and referrals. We maintain strict quality control over every project, from small upholstery repairs to large-scale commercial sign installations. Our dedication to innovation keeps us at the forefront of industry advancements in materials and techniques. This combination of experience, expertise, and customer focus makes us the trusted choice for businesses seeking professional signage and upholstery solutions.
Services
Custom Signs Upholstery Repair LED Signage Window Graphics Monument Signs Vehicle Wraps Lighting Services Permit Acquisition Trade Show Displays Boat Upholstery
Highlights and features
  • We offer over 30 years of experience in custom signage and upholstery craftsmanship
  • Our in-house design team creates tailored solutions for unique business needs
  • We provide comprehensive permit acquisition and regulatory compliance services
  • Our master electricians ensure safe, code-compliant lighting installations
  • We maintain 40+ years of combined expertise in sign manufacturing and installation
What people say
Amazing people Great installers Knowledgeable team Excellent work Professional service
Services
Custom Signs
We create bespoke signage solutions including channel letters, LED signs, and monument signs tailored to brand requirements. Our process combines creative design with technical precision to ensure maximum visibility and compliance with local regulations. Each sign undergoes rigorous quality checks before professional installation by experienced technicians.
Upholstery Repair
Our expert craftsmen handle automotive, marine, and furniture upholstery repairs using premium materials. From minor fixes to complete interior overhauls, we match original textures and colors while maintaining structural integrity. Services include seat repair, headliners, and custom upholstery for vehicles and commercial spaces.
Window Graphics
We design and install custom vinyl graphics for retail windows that enhance brand visibility. Our solutions include removable decals, permanent displays, and seasonal promotions using durable materials. The service features quick turnaround times and design assistance from our creative team for maximum visual impact.
Permit Acquisition
Our specialists handle municipal approval processes for sign installations. We analyze zoning laws, prepare documentation, and coordinate with local authorities to ensure code compliance. This service streamlines the permitting process while maintaining design integrity and project timelines.
Lighting Services
Our licensed electricians provide commercial and residential lighting solutions including sign illumination and parking lot lighting. Services cover installations, repairs, and system upgrades using energy-efficient technologies. We ensure all work meets safety standards while optimizing visibility and aesthetics.
People
Craig Ellis
Owner
With over 30 years in the industry, Craig leads our sign and upholstery operations. He personally oversees design consultations and project execution, ensuring quality standards are maintained across all services.
Sherry
Customer Service
Sherry coordinates client projects and provides design assistance. Her attention to detail and customer-focused approach ensures smooth project execution from initial consultation to final installation.
Questions
What types of signs do you manufacture?
We create channel letters, LED signs, monument signs, pole signs, interior signs, and custom banners for commercial applications.
Do you handle sign permit requirements?
Yes, our team manages the entire permitting process including zoning analysis and municipal approvals for Grand Rapids area installations.
What upholstery services are available?
We offer automotive, marine, aircraft, and furniture upholstery including repairs, custom interiors, and specialty fabric installations.
Can you create vehicle graphics?
Yes, we design and install custom graphics for cars, trucks, boats, and trailers using durable vinyl materials.
Do you provide lighting installation services?
Our licensed electricians handle commercial and residential lighting including sign illumination, parking lot lights, and system upgrades.
What's your project turnaround time?
Most standard sign projects complete within 2-4 weeks, with urgent requests accommodated when possible.